What is audience ?

What is audience?

All media is made with an audience in mind, ie a group of people who will receive it and make some sort of sense out of it. And generally, the producers make some money out of that audience. Therefore it is important to understand what happens when an audience "meets" a piece of media.

The audience is very important in media. If there is no audience then it is pointless to make the piece because no one will watch/read/play/buy the text.

Media producers basically want to know the

·         income bracket/status

·         age

·         gender

·         race

·         location